Resume
“My mission: developing and implementing technology strategies that deliver tangible, user-focused results, redefining what’s possible in the digital age.”
Resume Walkthrough
A comprehensive commentary on my professional journey. In this video, I provide an in-depth exploration of my resume, offering insights into:
My diverse skill set
Extensive industry experience
Detailed work history
Professional motivations and aspirations
This walkthrough offers a personal perspective on my career trajectory and the expertise I bring to digital transformation leadership roles.
About Me
Experience
Two decades of experience spearheading digital innovation and transformation across the globe in multiple sectors.
Execution
Skilled in both Agile and Waterfall methodologies for efficient project delivery
Proven
Proven track record in crafting and implementing business and product strategies
Leader
Adept at orchestrating cross-functional teams to achieve transformative results
Navigator
Leader of large-scale organizational change and development initiatives
Cutting Edge
Expertise in leveraging emerging technologies to drive business growth
User Centric
Champion of user-centric and human-centered design approaches
Driven
Committed to delivering tangible, user-focused outcomes that redefine industry standards
Where I fit
1. Strategy
Architecting Success
Crafting visionary business and industry strategies that align technology with organisational goals. Transforming challenges into opportunities and setting the course for digital evolution.
2. Design
Bridging Vision and Reality
From concept to blueprint—creating user-centric product designs and robust technical architectures. Translating strategic objectives into tangible, innovative solutions primed for development.
3. Deliver
Bringing Ideas to Life
Masterful program and project management to navigate from planning to production. Orchestrating resources, timelines, and teams to deliver transformative results with precision and impact.
1. Strategy
Strategic Planning & Execution // Business Design // Go-To-Market Strategy // AI Strategy // Emerging Technologies // Innovation Management // ROI Optimization // Business Analysis // Customer Segmentation // Business Modelling
Experience
Goulburn Murray Water: Spearheaded a 3-year AI-driven transformation strategy, identifying >$5m ROI
Home Affairs: Delivered a 3-year ICT shared services strategy across multiple agencies (ABF, ASIO, AFP, ASIC, AUSTRAC)
Telstra (Trades Assist): Designed a partner strategy focused on commercial success and innovative business models
Air New Zealand: Designed a tech-driven strategy for ground and in-air disruption management
Australian Army: Led a strategic review of the Land 200 Tranche 2 retrospective and Tranche 3 approach
Access Canberra: Developed a CX strategy reducing contact center load through digital channels
CSR Lightweight Systems: Crafted a 3-year digital strategy boosting customer experience
NSW Family & Community Services: Collaborated with Telstra to optimize ICT front-office strategy
Concentrix: Led a comprehensive 12-month organizational strategy, engaging with 100+ business leaders
Master Electricians Australia: Created a 3-year strategy centered on safety solutions and member services
Graincorp: Led a 3-year digital strategy, resulting in an efficient grain trading platform
XAM: Designed go-to-market strategy, including asset development, brand redesign, and market positioning
The Hub: Designed a 3-year AI-focused strategy, enhancing operations and customer experience
Riverlee: Developed an executive AI training program and transformation strategy
2. Design
Service Design // Business Analysis // Product Strategy // Product Roadmaps // ROI Analysis // Emerging Technologies // User Experience // Process Improvement // Stakeholder Management // Change Management Planning // Design Sprints
Experience
Apple: Crafted strategy and approach for Apple Business Centers in Singapore and Australia
ANZ Bank: Partnered with Apple to lead remote branch strategy leveraging iPads
Emirates: Led website redesign strategy and design, and Business rewards program redesign
NSW Family & Community Services: Led strategy and design for award-winning Ivy iPad Application
Virgin Australia: Directed strategy, design, and delivery of Velocity member mobile application
Australian Army: Devised strategy and design for domestic command and control platform for bushfire scenarios
86400: Spearheaded mobile app strategy and design, focusing on attracting younger audiences
Telstra: Steered strategy and design for Telstra Connect Enterprise B2B Application using Google Ventures Design Sprint
Liberty Mutual: Developed strategy and design for iPad-based claim assessment solution
Department of Defence: Architected strategy and design for Virtual Integration Lab for defense industry testing
Turkiye Finans: Collaborated with Microsoft to lead online banking platform strategy and design
Delivery in Person (DIP): Orchestrated strategy and design for Delivery Driver Onboarding process
3. Delivery
Digital Transformation // AI Implementation // Financial Management // Product Management // Program & Project Management // Agile // Software Delivery // Stakeholder Management // Change Management // Prince 2 // Critical Path Planning
Experience
Emirates: Orchestrated digital delivery across all platforms, leading a 45-member cross-functional team (UX, UI, BA, Development, QA)
Australian Army: Directed UX, UI, and development teams in delivering Software Defined Radio Network for C4 Edge Program
Transport for NSW: Steered Agile delivery of the Opal Application, managing UX, UI, Development, and QA teams
Mastercard: Managed portfolio of all Middle Eastern digital marketing initiatives, coordinating UX, UI, Development, and Marketing teams
Aviva: Program managed a 200-strong team, delivering white-labeled insurance platforms for Barclays Bank and Santander Bank
Skipton Building Society: Led ICT Project Management for DR Site-to-Site solution, collaborating with partners including VMWare and HP
Appliances Online: Spearheaded Agile program management for AO.com website, overseeing UX, UI, development, and QA teams
Bourke Street Clinic: Delivered patient app for GP group, with executive sponsorship from Dr. Kerryn Phelps
Dubai World Trade Centre: Delivered DWTC website, leading UX, UI, development, and QA teams
Bahrain Economic Development Board: Executed BEDB website delivery with cross-functional team (UX, UI, development, QA)
Employment History
Strategy Director
XAM Consulting
2024 - Present
Sydney, Australia
COO | Co Founder
Fifty Zoo
2019 - 2023
Sydney, Australia
General Manager of Business Design
Tigerspike
2017 - 2019
Global
Delivery Manager
Readify
2016
Sydney, Australia
Program Manager
Tigerspike
2014 - 2016
Dubai, UAE
Senior Project Manager
Digitas LBI
2013
Dubai, UAE
Program Manager
MEED
2012
Dubai, UAE
IT Delivery Manager
Aviva
2011 - 2012
York, UK
Program Manager
Appliances Online
2009 - 2010
Manchester, UK
ICT Project Manager
Skipton Building Society
2007 - 2009
Manchester, UK
Qualifications & Certifications
Formal Qualifications
BA(Hons) - Business Management
Metropolitan University
B(Sc) Computing for Real-Time Systems
University of the West of England
Digital Certifications
AI and the Future of Work
(Lund University)Disruptive Strategy
(Harvard Business School Online)CIW Ecommence Designer
Figma Essentials
Delivery Certifications
Prince 2 Practitioner
Prince 2 Foundation
Certified Scrum Master
Lean Six Sigma - Green Belt
Technology Certifications
100 Days of SwiftUI
Microsoft Certified Systems Engineer: Messaging
Microsoft Certified Systems Engineer
Microsoft Certified Systems Administrator: Messaging
Microsoft Certified Systems Administrator
Microsoft Certified Technology Specialist: Sharepoint
Microsoft Certified Technology Specialist: Project 2007
Cisco Certified Network Associate
Red Hat Certified Administrator
VMWare Certified Professional
“Adam is a true visionary in helping organizations transform and define the future of their digital business. I had the pleasure of working with Adam as he built out a professional services consultancy within Tigerspike from the ground up. His passion for creating this practice along with his continued support for opportunities in the North American market was infectious. I would highly recommend Adam to anyone who is looking to determine the future of their business or industry!”